JIMMY CHARLES SINGER SHIRT GRAPHIC | minuteman press | 2024

PROJECT OVERVIEW: Designed custom merchandise graphics for Jimmy Charles that reflect brand identity and appeal to the target audience through bold, marketable visuals.

DESIGN PROCESS: Researched audience preferences and merchandise trends associated with country music. Integrated how Jimmy Charles is from the eastern shore of Maryland. Created multiple concepts for apparel graphics, refined typography and illustrations, and prepared production-ready designs.

Tools Used: Adobe Illustrator, Photoshop